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Viamotive

Branding

Viamotive

Viamotive is a company that sells buses and coaches and is transitioning from fossil fuels to Green energy. When approaching the design, I consciously decided to avoid tired, generic elements with leaves or lightning bolts, Instead, I went for something unique and abstract and mindful of the transitioning phase of the company I incorporated this movement into the V and finished it off with a sharp spike to symbolise the energy side of the business.

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