Branding

Viamotive, a company specialising in buses and coaches, is making the important transition from fossil fuels to green energy. When designing their logo, I deliberately steered away from overused symbols like leaves or lightning bolts. Instead, I created a design that feels both unique and abstract, reflecting the company’s evolving journey. The movement within the 'V' embodies this transition, while a sharp spike at the end symbolizes the energy and forward momentum of their new direction.