Sigma Men is a skincare brand that never compromises skin health or the environment. Providing natural and organic skincare products that don't add additional waste to the planet. To achieve this they use aluminium bottles & paper packaging instead of cheap plastics. Whilst being environmentally friendly they also wanted something edgy and fashion-focused.
My take on this was to create an iconic S using a fluid brush swipe, which hints at the product being applied on to the skin. I didn't want to do anything uniformed or ridged, the freeing feel of nature and the environment was the underlying concept when being developed.