Senna is a group of professionals who deliver exceptional luxury commercial and retail interior fit-outs. They constantly look to innovate, collaborate, and always add incredible added value priding themselves on doing things differently from the crowd. Their target audience is high-end shops and companies who are looking to work with the best to get the best.
The brief was to match the overview of the company and what they stand for. I felt something luxurious and abstract would work best, something unique that stands them out from the crowd of competitors. I sketched numerous icons with no literal meaning but instead inspired by the words 'luxury' and 'dependable'. I presented my ideas to the client and after some refinement, we got to a logo that myself and Senna were very pleased with.