Branding

For REPLACE, the idea was pretty literal, letters getting swapped out, like they’re moving on a conveyor belt. The clean, bold typeface gives it a modern, confident base, then the replaced parts break that rhythm just enough to make you look twice. It’s simple but playful, and it perfectly reflects the concept of offering a new, better option in place of the old, starting with alcohol replacement mints.

The design holds up on its own for the mints but is flexible enough to stretch into future products like gummies or seltzers without losing its personality. Strong, adaptable, and instantly tied to the brand’s name and mission.