Branding

Pinnacle Construction got in touch for a logo refresh, they’re a full-service contractor in Omaha doing everything from roofing to interiors and general builds. Their old logo felt a bit dated and looked similar to a few other local companies, so the goal was to give them something cleaner, stronger, and more distinctive.

I started exploring ways to build a PC monogram that felt structural without being too literal. The final design uses simple geometric forms, with the P as the main shape and the C hidden in the negative space. I liked that it’s not immediately obvious, there’s a bit of an “aha” moment when you spot it, which adds character without clutter.

For colour, I went with a deep navy and a bright yellow. The yellow brings energy and optimism, while the navy keeps everything grounded and professional. Together they feel confident and modern, which fits the brand perfectly.

Overall, it ended up being a clean, balanced mark that feels strong and intentional..something that looks good on anything from a truck to a hard hat.