Branding

Omaha Food Magazine is an online culinary publication celebrating the restaurants, chefs and food culture of Omaha. The existing identity was functional, but felt dated and lacked the personality of the content itself.

The goal was to create a new identity that felt much more editorial, expressive and contemporary. At the centre of the brand is a bold custom wordmark, using high-contrast typography and an integrated Omaha detail to give the publication a more distinctive and recognisable voice.

A vibrant colour palette of reds, yellows, blues, pinks and greens brings much more energy to the brand and gives it flexibility across different applications. The colours can shift and combine depending on the content, while still keeping everything feeling part of the same visual system.

The wider art direction takes inspiration from modern independent magazines, combining oversized typography, close-up food photography, bold crops and playful compositions. The aim was to move the brand away from the feel of a traditional local publication and towards something more confident, current and rooted in contemporary food culture.

The identity was also designed to work across digital, print, merchandise and outdoor advertising, creating a flexible system that can continue to evolve while still feeling unmistakably Omaha Food Magazine.