Levi Carter Sports Complex

Levi Carter Sports Complex is a new city-operated sports facility in Omaha, Nebraska. The brief was to create an identity that felt energetic, modern and sporty, while still being simple enough to work across everything from signage and uniforms to merchandise and digital use.

The main focus was creating a mark that felt distinctive without being tied to one specific sport. The final symbol is built around the shapes of the L and C, with the curved form giving it a sense of movement, speed and momentum.

I paired the mark with a bold condensed wordmark to give the identity a strong sporting feel, but kept everything clean and simple so it still felt appropriate for a civic facility. Blue was kept as the main brand colour to tie in with Omaha Parks & Recreation, but pushed into a brighter, more energetic direction.

The wider brand system uses oversized versions of the mark, bold typography and sports photography to create a flexible look that can work across banners, signage, social media, uniforms and facility materials. Overall, the aim was to create something that feels current, active and recognisable, with a simple visual idea that can grow with the complex.