Jonic is a company specialising in providing aesthetically pleasing, modern home goods, I crafted a sleek and minimalistic logo that reflects their brand ethos. The logo design is intended to evoke the elegance and simplicity that the company's products bring to contemporary homes. By using thin lines and a clean, geometric form, the design speaks directly to Jonics' target audience—homeowners with a penchant for minimalism and modern design aesthetics.

The subtle curvature in the lettering suggests both harmony and modern creativity, tying together Jonics’ mission of offering products that serve as a centerpiece for any home while still being practical and functional. The alternating light and dark colour schemes also emphasise versatility, making the logo adaptable for various uses across packaging, digital platforms, and in-store visuals.