Branding

Infill Assets aims to facilitate investment decisions in commercial real estate. The team has international experience and local expertise and is committed to providing off-the-market leads and tailor-made solutions in M&A transactions striving to become a professional consultant and facilitator for investors and developers in Vietnam in the commercial real estate industry.

Playing on the word Infill I wanted to create something that represented filling a gap or a space in the market, I approached this by creating abstract lines which to me symbolised the tailor-made aspect of their business and there not being a standard, uniformed approach to all their clients.