Branding

In 2019, husband-and-wife duo Adrian and Helen Shield took over The Crossing Point Café in the heart of Kirkby Lonsdale’s Market Square, infusing the town with their distinctive style of hospitality and introducing their popular wine shop. After three successful years, they felt it was time for a refresh. In 2022, inspired by the birth of their daughter, Elodie, they decided to rebrand the café, renaming it 'Elodie’s' to reflect a more luxurious and sophisticated identity with a subtle feminine touch.

Helen and Adrian approached me to lead the rebrand, and after in-depth discussions, it became clear they envisioned a brand that embodied both elegance and warmth. Together, we developed a logo that they were truly proud of, capturing the essence of their new vision. In addition to the logo, I also designed all their marketing materials and recently launched their new website, which you can explore below.