Branding

Crush Cookie Bar, a modern bakery specialising in custom-made gourmet cookies in Englewood, New Jersey, approached me to revamp their brand identity. Known for their trendy late-night vibe and diverse cookie offerings, the owners felt their existing logo didn’t reflect the fun and energetic spirit of the brand.

After seeing my previous work for Birdie, they requested a retro feel for their new logo. I focused on creating a typeface that conveyed a nostalgic, playful essence but with softer, more rounded edges to maintain a fun, approachable vibe. By incorporating vibrant colours, I was able to elevate their brand and make it stand out, aligning with their goal to be the heart of the local late-night bakery scene. The new logo is now prominently featured on their packaging, helping to solidify Crush Cookie Bar's identity as a fun, modern, and delicious destination for cookie lovers.