Branding

For this project, I worked with a healthcare consultancy who specialises in helping AI med tech and medical device companies establish their presence in the UK and European markets. The challenge was to create a brand that deviated from traditional healthcare aesthetics, while still exuding high-end professionalism and trust.

The final design features an abstract snake motif, symbolising healing and wisdom, paired with a palette of earthy greens to evoke a sense of grounded sophistication. This approach moves away from the typical blues and whites often seen in the sector, aligning the brand with its target audience of CEOs and founders seeking a premium, high-value consultancy service.