Branding

For Birdie, a brand that specialises in high-quality press-on nails, I designed a vibrant and trendy wordmark that merges retro charm with a bold, modern flair. The playful typography is enhanced with soft curves and a bright colour palette, giving the brand a fun yet polished identity that instantly catches the eye. The aim was to create a mark that not only stands out in the beauty market but also captures the personality of the product itself: easy to use, full of character, and effortlessly stylish.

The flowing letterforms are designed to reflect creativity and self-expression, while the retro influences bring in a sense of nostalgia and timeless fashion. By pairing these elements with a striking colour system, the logo achieves a balance between being playful and professional, light-hearted yet confident. It creates a strong visual hook that feels fresh and memorable, positioning Birdie as a brand that doesn’t just follow trends but sets them.

With Birdie expanding into the e-commerce space, this logo perfectly embodies their vision of bringing effortless, stylish beauty to the fingertips of their customers. The retro-inspired design reflects Birdie’s confidence in standing out while staying connected to timeless style. From digital platforms to packaging and merchandise, the identity has the versatility to carry the brand forward as it continues to grow, ensuring that Birdie remains instantly recognisable wherever it appears.