Branding

ARIS Athletics is an emerging athleisure brand focused on creating versatile, everyday performance wear, including leggings, sports bras, and lifestyle apparel designed to move seamlessly between workouts and daily life. The goal was to create a brand identity that feels modern, premium, and wearable within this space. The direction balances softness and performance, avoiding overly masculine cues while maintaining a sense of strength and structure.

The logotype is deliberately minimal, allowing it to sit naturally across garments and product. A custom “A” mark was developed as a standalone identifier, designed to work at small scale across apparel while remaining distinctive and recognisable.