Branding

The Alive logo was crafted to embody movement, precision, and elite performance. From the outset, the goal was to create a mark that visually captured the brand’s bold, high-performance ethos while maintaining a sleek, futuristic feel.

I started by exploring dynamic forms that could symbolise motion and mastery—key elements of the Alive identity. The final icon emerged from this exploration, featuring a fluid, uninterrupted curve that represents relentless progress and sharp focus. The wordmark was carefully chosen to balance this movement with strength, using clean, modern typography that feels both commanding and forward-thinking.

The monochrome palette reinforces the brand’s premium, high-tech positioning, ensuring the logo stands out with maximum contrast across various applications. Whether scaled for merchandise, digital assets, or product packaging, the design maintains clarity and impact.

Alive isn’t just a brand—it’s a statement of power and precision. This logo was designed to mirror that mindset: bold, unapologetic, and built for those who refuse to be ordinary.